The key findings of the doc have seen that 16% of TV homes rely solely on terrestrial television; 10% have access to the Irish TV channels only and 6% also have access to the UK channels. Furthermore, about 32% of TV homes have an outdoor aerial of some type so that many more TV viewers may use the terrestrial services on secondary TV sets in the home. Rural areas throughout the country are most reliant on terrestrial TV with over two thirds of terrestrial TV households in rural areas.
Notably, only about one third of Irish terrestrial TV homes were aware of analogue switch off at the time the research was undertaken. of those who were aware of the upcoming switchover, most households (over two thirds) have indicated that they plan to opt for a free to air service post analogue switch-off rather than a pay TV service.
The report, carried out in November 2010 and commissioned from Behaviour and Attitudes, was prepared to assist the Department of Communications plan for analogue switch off in Ireland. The doc primarily focuses on TV viewers who rely on the analogue terrestrial TV network for their TV reception.
Minister Rabbitte commented on the reasons behind the report, explaining that: