Looking at the plays available to investors in the “Teeth and Gum” pool I like White Smile Global Inc (OTC:WSML), currently trading in the $1.23 range, Young Innovations, Inc. (NASDAQ:YDNT), currently trading in the $29.10 range, and DENTSPLY International Inc. (NASDAQ:XRAY), currently trading in the $35.17 range. What I like about these three companies is their innovation. In the “Health and Maintenance” arena I like White Smile Global Inc (OTC:WSML) because first: it has a very attractive ‘entry level price for a new buyer’ and its persistent, growing presence in the oral healthcare and teeth whitening market.A visit to the Company’s web site reveals a big portfolio of intellectual and patent-pending products and its “All Natural” White Smile, White Smile Organics, and White Smile Premier at-home LED Teeth Whitening systems. But the Company isn’t myopic in its revenue generating approach, it also sells to the professional market; dentists and labs. More expensive to “Get in On” at $29.10 is Young Innovations, Inc. (NASDAQ:YDNT), which, if you can afford it, is a true manufacturing innovator in supplies and equipment used by dentists, dental hygienists, dental assistants and consumers. The Company makes and sells everything from panoramic X-ray machines, to infection control products, to drills, to flavored examination gloves, and children’s toothbrushes toothpastes. The Company’s manufacturing and distribution facilities are located in Missouri, Illinois, California, Indiana, Texas, Wisconsin and Ireland. The Company has a strong Euro-footprint in Ireland. Another play I like in this industry is DENTSPLY International Inc. (NASDAQ:XRAY), currently trading in the $35.17 range. I like this Company because it has a strong global presence and makes and sells dental consumables, dental laboratory products, a very lucrative business, and dental specialty products.The Company has “Taken Off” this month climbing from $29.09 on Oct 3 to its current price; a gain of 20.76% in three weeks. I haven’t, don’t, and do not intend on holding any of the companies mentioned in this article.