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Donald Ziraldo rides into town to launch new Equifera Ice Wine

MONTREAL, Sept. 19, 2011 /CNW Telbec/ – Sensational wine guru and Order of Canada recipient Donald Ziraldo, best known to the world as the co-founder of Canada’s most prestigious Niagara Vineyard, Inniskillin, will be in Montreal tomorrow to launch a new Niagara Ice wine named Equifera, at the internationally acclaimed Queue de Cheval Steakhouse and Bar.In 2009, Ziraldo was commissioned by Kruger Wines and Spirits, (a division of Kruger Inc.), to craft an Ice wine for the purpose of expanding the Equifera brand portfolio which currently produces a Niagara Chardonnay and Pinot Noir. In addition to these VQA products, consumers will now have the option to choose a Riesling or Vidal Ice Wine to experience as well.Whereas Ice wine is largely considered an after dinner drink, Ziraldo’s new Equifera Ice wine martini will be presented tomorrow in order for trades people to experience the wine’s mixology attributes. Could this be the next big trend? Considering the fact that Ziraldo made Ice wine a sought after product around the globe, it seems altogether possible.The National Post named Ziraldo as one of the top 25 Canadian CEO’s of the century. After resigning from Inniskillin in 2006, he currently presides as Chairman of the Canadian Horticultural Research and Innovation Centre at Vineland and focuses on consultancy projects.Amongst those on hand to welcome and congratulate Ziraldo at tomorrow’s launch will be President and CEO of Kruger Wines and Spirits, Stephen Sinodinos.” We are very proud of the quality of our Equifera brand, and we know Mr. Ziraldo has added more value to it by producing something beautiful and complex that Canadians and discerning wine lovers alike will be equally as proud to call a homeland product”.A press conference and product tasting is scheduled for September 20th at 10:30 a.m. in the Montreal Tea Room (third floor) of the Queue de Cheval, 1221 Rene-Levesque boulevard, corner Drummond.Equifera wines, including the new Ice wines are currently available at several SAQ outlets in the Montreal metropolitan region.

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