Keith J. Kelly MEDIA INK In a divided vote, Newspaper Guild employees at the Spanish language daily El Diario/La Prensa voted to accept a new contract with the parent company ImpreMedia. The deal that will result in the immediate layoff of 17 workers, about 28 percent of the paper’s 61 unionized workers. The Guild unit there includes journalists as well as ad sales people and clerical support staff on the business side. The heated voted pitted journalists, who were generally thumbs-down on the deal, against business-side folks, who wanted to take the severance package and run. “People feel the union sold us out to incompetent management,” according to one insider who said there was a stormy meeting before the vote Wednesday afternoon in which some blasted Newspaper Guild President Bill O’Meara. “They basically gave us a choice of hell or Armageddon,” said the insider. The new deal comes as ImpreMedia, controlled by a group of private-equity firms headed by Clarity Partners, works to sell itself to the Buenos Aires-based daily La Nacion, controlled by the Mitre family. Neither ImpreMedia nor La Nacion commented on any sale talks. Under the deal approved by Guild members, laid-off workers will get two-and-a-half weeks pay for each year of service. If workers did not accept the deal, they were told by union officials there could be no guarantees that they would get any severance. The package that was accepted also promised two months of paid health-care benefits and a promise from the company to forego any more layoffs for a year. O’Meara insisted the pre-vote meeting on Wednesday was not very confrontational. “It was more like a passing thunderstorm; otherwise the meeting was quite civil,” he said. “Of course, nobody is happy that some people will be losing their jobs, but at least they will be getting an enhanced severance package.”Super partiesThe publishing industry is ready to party heartily in the run-up to the Super Bowl — with Rolling Stone joining Maxim, Playboy and ESPN in the pre-game bashes as they jockey for No. 1 party status.But Darren Rovell, CNBC Sports Business correspondent, who made his mark chronicling the best and worst of Super Bowl parties, said extravagance has been tempered in recent years as the economy has taken its toll. “You’re not seeing the parties you saw in 2001 or 2002,” said Rovell, who will be live tweeting from the Playboy party tomorrow night. Sports Illustrated, which sponsored a party last year, isn’t a party host this year. Said an SI spokesman, “The numbers didn’t work. Our Super Bowl is the Swimsuit Issue, which hits Feb. 13.”Rival ESPN is tossing its bash tonight at the Indiana State Fairgrounds with entertainment by Drake.“In 2002, you could get a ticket to the game for $500, but you couldn’t get a ticket to the Maxim party for $1,500,” said Rovell. “People were actually counterfeiting [Maxim party] tickets,” he said. This year, Maxim is still a hot ticket. The laddie mag is hosting a celebrity-studded bush on Saturday sponsored by Patron, Coca-Cola Zero and Tabasco. It has also added an open-to-the-public tailgate party on Sunday.Most everyone hooks up with a big liquor sponsor — which means if you’re bringing the kids out to the game of a lifetime, you’re barred from parties with open bars. Rolling Stone, a rookie party host, is turning its party, in honor of Bacardi’s 150th anniversary, into a mini-rock concert — bringing in LMFAO, Lupe Fiasco, Cobra Starship and Gym Class Heroes.“I’m in the thick of it,” RS Publisher Matt Mastrangelo said in an interview last night. He said between the Saturday night party and the tailgate party on Sunday, he expects 3,000 fans to attend. Ticket prices are $1,000 for Saturday and $500 for the tailgate. Vibe got things started with a party on Tuesday while Mark Cuban’s DirecTV bash on Saturday, with a performance by Katy Perry, is one of the hotter tickets. See ya, SI Selena Roberts, the Sports Illustrated writer who broke the Alex Rodriguez steroids scandal in February 2009, quietly slipped off the mag’s masthead when her contract expired on Dec. 31. She is starting a sports app company, Roopster Media Group, after 20 years as a sports writer.“I wanted to step out of the corporate box and try to create a different way of conceptualizing sports journalism,” she said in an e-mail to Media Ink. “So I got together with some technology folks who are much smarter than I am, founded Roopster Media and started developing a sports app that would marry original story-telling, short films and other programming on a multimedia platform.” Roberts said she is going to talk with investors in the coming weeks.