South African sweetheart and Victoria’s Secret model Candice Swanepoel has posed for rag & bone jeans wearing nothing but the most necessary garments for the ad – the jeans.Joining a famous posse of models — Miranda Kerr and Lily Aldridge amongst others — as a face of the New York fashion brand, Candice was given a camera and a bag of clothes and sent off to take pictures of herself wearing them.The DIY project, as the brand calls it, was created in February 2011 and set out to get the models to be their own subject, stylist and photographer in order to achieve a sense of authenticity.”Personal, honest and real – with a strong sense of individual style. Which is ultimately a hallmark of how people wear rag & bone,” explained Trey Laird, chief executive and creative officer of Laird + Partners, rag & bone’s advertising partner.Candice’s free spirit is revealed in her photo series, which seens to have impressed the rag & bone execs rather a lot. They write in their blog: “While many of our DIY girls have taken their assignment to the beach, Candice shows us a side of her we have never seen before!”