ATLANTA–(EON: Enhanced Online News)–Rivalries run deep and with the NCAA Men’s Final Four almost here, basketball fans are looking for a way to celebrate their team’s possible ascension into history. Before opening tip-off on Saturday, March 31st, Blues Traveler will perform at The NCAA Experience® – the official NCAA ELITE hospitality pregame party managed for the NCAA by PrimeSport, the official ticket and hospitality provider of the NCAA. Fans and companies will enjoy local New Orleans cuisine, an open bar and an unforgettable musical experience. “NCAA Experience ELITE hospitality packages provide NCAA fans an opportunity not only to see world-class NCAA basketball but also world-class musical talent.” This year’s NCAA Men’s Final Four® will be played in New Orleans, LA, at the Mercedes-Benz Superdome on March 31st and April 2nd. The NCAA and PrimeSport, the official ticketing and hospitality package provider for the Men’s Final Four, offer a variety of packages for basketball fans at ncaa.com/hospitality. “We are excited to announce that Blues Traveler will be performing at The NCAA Experience, an ELITE hospitality party before Saturday’s game on March 31st,” said Sam Soni, President of PrimeSport, “NCAA Experience ELITE hospitality packages provide NCAA fans an opportunity not only to see world-class NCAA basketball but also world-class musical talent.” Access to the NCAA’s official ELITE hospitality pregame party begins three hours before Saturday’s tip-off in the Iberville Club, located in the Mercedes-Benz Superdome. The event, hosted by John Salley, includes VIP entry via private escalator to the Cajun sports lounge, and is complete with local Cajun & Creole cuisine, an open bar, a live music performance by Blues Traveler, and much more! Set to provide blues, jazz, and rock music at the NCAA’s ELITE hospitality pregame party, Blues Traveler has a rich music history. Formed in Princeton, NJ in 1987, the group is best known for their Top 40 hits “Run-Around”, “But Anyway”, and “Hook”. With experiences performing at Woodstock and opening for the Rolling Stones, the pregame event will undoubtedly be memorable. In celebration of its 25th year anniversary, Blues Traveler released its new album “25” on March 6th, which includes top hits and never before heard demos. About PrimeSport PrimeSport is the leader in providing access to the biggest sporting events on the planet, offering tickets, corporate and fan travel packages, and hospitality events for corporations, professional sports teams and fans. Official partnerships with professional and college sports organizations include multiple NFL teams, the Rose Bowl Game®, 2013 Discover BCS National Championship, Allstate Sugar Bowl and Orange Bowl. The company is the official ticket and hospitality package provider for selected NCAA Championships, including the 2012 NCAA® Division I Men’s Basketball Championship, 2012 NCAA Men’s Final Four® and 2012 NCAA Women’s Final Four®. In addition, PrimeSport manages the Official Ticket Exchange for select events and organizations, including the 2012 NCAA Men’s Frozen Four®, the Wrangler National Finals Rodeo, University of Arizona, University of Nevada Las Vegas and Tulane University. PrimeSport is a privately-held company, headquartered in Atlanta, GA. For more information, visit primesport.com or call 1-800-591-9198. NCAA, Final Four, The NCAA Experience, Women’s Final Four and Frozen Four are trademarks of the National Collegiate Athletic Association. About the NCAA The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit NCAA.org and NCAA.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions — AT&T, Capital One and Coca-Cola — and the following elite companies as official Corporate Partners — Enterprise, The Hartford, Infiniti, LG, Lowe’s, Planters, Reese’s, Unilever and UPS. NCAA, Final Four, Bracket Town, The NCAA Experience, The Road to New Orleans, NCAA March Madness, are licensed by or trademarks of the National Collegiate Athletic Association.